Anvil Insight

7 Immediate Benefits of Video for Work Health and Safety Training

03/12/2019 2:15:00 PM / by Darryl Anderson

Work-related injury fatalities - Key WHS statistics Australia 2018 (1)

In what Australian industries is a worker most likely to be killed while doing their job? Keep reading to find out...

Large employers whose people work around heavy machines invest heavily in safety systems and training - and for good reason.  

But for a multi-site organisation with a lot of workers or contractors, keeping their training current, and delivering consistent, effective training at scale, presents a major logistical challenge and a significant cost.

The kinds of safety training required to keep workers safe from serious injury is inherently visual. And while video training is not the solution to all ills, it is uniquely useful to the training situation of these kinds of organisations.

So if you're the one responsible for achieving compliance through training across a multi-site operation, here's how you can make the case for video-based learning as part of your training solution.

Employees prefer video training. 75% of respondents agreed that they were more likely to watch a training video than thumb through documents or scroll through emails and web articles. - Forrester Research

Visuals speak louder than words

It is said that people remember only 10% of what they hear, 30% of what they read and 80% of what they see. We think that's just made up by someone who wanted to sell videos. But it contains a truth. Traditional workplace training typically includes manuals, however, our brains love visuals. Video is primarily visual, but it actually incorporates a variety of learning styles. Videos can deliver a much more efficient and effective message (including aural, visual, interactive and kinesthetic) than text or spoken word alone – especially when trying to describe a particular technique or work scenario. Which brings us to engagement…

Higher employee engagement

No matter how descriptive a written manual is, it’s so much easier to understand and absorb critical safety techniques (e.g. how to operate a big machine) when trainees observe it happening. An engaging training video demonstrates much more effectively than text and static images alone. With videos, trainees can understand, retain and recall both the actual and the abstract, helping them stay safe and productive on the job.

Better emotional quotient

Video does an excellent job of tapping into people’s emotions. Whether it be for safety at work, or corporate training, messages are much more likely to be remembered if it is scenario-based and has impact. Think about using a “shock value” to not only ensure that your audience receives the message, but that it sneaks its way into their sub consciousness. Video engages and motivates employees in a way that text-based communication can’t, it provides that human element, making trainees feel as though they are personally mentored.

Consistent corporate messaging

Whether you’re inducting new staff or conducting a refresher training course for your current employees, using video to deliver critical safety messages will ensure that everyone receives the same message…the same way. Plus, as new information is rolled out, health and safety videos provide proof that these new standards were introduced to employees ticking the compliance box. Consistent corporate training, not only benefits your employees, but is also good for the overall health of your business.

Track and analyse training data

Videos are dumb. That is, they don't inherently report great data about retention and learning. For that you need assessments. But video content delivered within an eLearning module can integrate exercises and quizzes. Any SCORM-enabled Learning Management System can therefore track and report user progress, completion and results. Delivering video training content through your LMS gives you the peace-of-mind that your team is receiving engaging training, with the data to show that they've understood.

Deliver just-in-time (JIT) learning support

Provision of good JIT learning support goes a long way in helping staff members apply the knowledge acquired in safety training programs (or any training program, for that matter). Short videos are the perfect tools to deliver JIT learning support to your employees, as they can be accessed conveniently on mobile devices as and when required.

For e.g. A trainee miner has to go down the mine shaft for the first time. He knows he needs to wear protective gear. The miner watches a quick refresher video that demonstrates what gear is required and how it's worn before doing what he needs to. Simple and productive!

Make the shift from cost-intensive to cost-effective

Videos are easy and cost-effective to produce. Big-name corporations publicly report the benefits they've experienced by making the switch to video-based training. Microsoft reports that implementing a video learning program resulted in a total cost saving of around $13.9 million per annum with an ROI of 569%. The computer giant used video to cut classroom training costs from $320 per person down to just $17, yielding a savings of $303 per person. Another tech giant IBM switched to training videos and within the first two years reported a savings of $579 million

Wrap up

Employee safety videos provide a deeper, richer training experience. They eliminate the time and resources needed for in-person training and allow organisations to easily connect and engage employees for all their corporate training needs. Whether you’re training new employees on safety issues or are looking to update your current safety training program, Anvil Media can demonstrate engaging ways to share safety and orientation information using video. 

"Having eLearning videos created by Anvil Media has ensured Pickles training is task specific as various forklift operations are specialized. The videos ensure that all operators view and then complete a questionnaire to show complete understanding of the operations. For operational staff we have several forklift videos and exclusion zone videos which all staff are required to review annually." - Ben Parkes, National WHSE Manager, Pickles

Get in touch to learn more!

And the most dangerous industries?

So, where are workers most likely to be killed on the job? It's agriculture, fishing and forestry with a long-term average of close to 15 fatalities per 100,000 workers per year, that's about 4 times as likely as a construction or mining worker.


Topics: Safety and Training

Darryl Anderson

Written by Darryl Anderson

One of Australia's most experienced business video professionals. Expert in 1970s Rock & Roll, lover of coffee and test cricket.