Category: video-best-practices

What A Year! 2019 through the Anvil lens

2019 has been yet another amazing year at Anvil Media, with the team working on some great video content across genres. Every video produced is an opportunity to connect with the human aspect of...

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Predicting the future for video

“Past performance is not an indicator of future results.” In video production, as in finance, what worked in the past, won’t necessarily work in the future.

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5 reasons your next video should be animated (and one big reason it shouldn't)

Around half of the businesses who consult Anvil Media about creating strategic video content are already considering animation. It’s either their preferred mode, or it’s on their minds.  

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Video Strategy Fundamentals

When using video to get people to act, it’s vital to recognise the way they will make that decision. Marketers call it the "buyer journey". In agriculture it's called the "adoption cycle"....

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5 tips to the give your video production the 'now' factor

The little girl in the opening scene of this video turned 20 this year. In the years since that clothesline scene, video took over the internet, social media became the place we watch it, and...

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Is ROI a criterion for award winning videos?

I recently judged a national video production awards competition and was stunned at the judging criteria.

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Anvil wins three bronze international awards

Anvil Media has won three awards at the 2018 GlobalTrend Video Awards, picking up bronze in the food and beverage, finance and training categories.

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