Category: video-best-practices

That enviable state called retirement

As we’re nearing the end of 2021, we are also bidding farewell to our Senior Producer, Tony Crowley, as he begins his well-earned retirement.

We caught up with Tony to chat about his career and...

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Why Video is a Must for Agribusiness Marketing in 2022?

Video has become one of the most pervasive forms of communication in the world today. For some industries – such as retail, travel, and construction– video marketing makes great sense right off...

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5 videos every agricultural business needs

Different types of videos, just like different tools, are best used for certain circumstances. And while there can be many videos that fit your purpose, it’s important to understand the tools in...

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HARDI Australia: Client Case Study

Find out how we turned a brief by Hardi Australia, the leaders in sprayer technology, into reality - and delivered on our promise of an effective, dynamic promotional video.

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Top Tips for Outstanding Remote Interviews

Necessity made remote interviews a common practice for videos and podcasts in 2020. And while face to face filming and audio recording are now back on the agenda here in Australia, the remote...

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Drones have revolutionised our story telling

Michael Neil-Smith the creative director here at Anvil Media says drones are the key tool that brings innovation, scale and perspective to media company’s agricultural clients’ messaging.

Take a...

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What A Year! 2019 through the Anvil lens

2019 has been yet another amazing year at Anvil Media, with the team working on some great video content across genres. Every video produced is an opportunity to connect with the human aspect of...

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Predicting the future for video

“Past performance is not an indicator of future results.” In video production, as in finance, what worked in the past, won’t necessarily work in the future.

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5 reasons your next video should be animated (and one big reason it shouldn't)

Around half of the businesses who consult Anvil Media about creating strategic video content are already considering animation. It’s either their preferred mode, or it’s on their minds.  

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Video Strategy Fundamentals

When using video to get people to act, it’s vital to recognise the way they will make that decision. Marketers call it the "buyer journey". In agriculture it's called the "adoption cycle"....

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