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How data can benefit agriculture

Australian farmers record a lot of yield data from their harvesters, but most never use it. Ben Fleay, CEO of Australian Company, Precision Agriculture, discusses what needs to change, and...
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Video Strategy Fundamentals

When using video to get people to act, it’s vital to recognise the way they will make that decision. Marketers call it the "buyer journey". In agriculture it's called the "adoption cycle"....

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5 tips to the give your video production the 'now' factor

The little girl in the opening scene of this video turned 20 this year. In the years since that clothesline scene, video took over the internet, social media became the place we watch it, and...

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Building Australia’s AgTech momentum

Australia’s agricultural sector has many global competitive advantages, from a clean and green reputation to its proximity to Asian markets. While on-farm technology may not be currently be...

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Is ROI a criterion for award winning videos?

I recently judged a national video production awards competition and was stunned at the judging criteria.

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Dutch lessons in ag innovation

 

Small on space, but big on industry collaboration. Netherland’s agricultural industry is focused on bringing government, businesses and research organisations together to enable and drive...

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Anvil wins three bronze international awards

Anvil Media has won three awards at the 2018 GlobalTrend Video Awards, picking up bronze in the food and beverage, finance and training categories.

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Finding truth in the GMO debate

From an anti-GMO activist to a keen advocate and international campaigner for GMO use in agriculture. Author and environmental campaigner Mark Lynas joins The Anvil to discuss why scientific...

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How Blockchain will change Agriculture

Blockchain has the potential to revolutionise agricultural supply chains, and the technology is already becoming a reality for the Australian grains industry.  AgriDigital is a cloud-based,...

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AgTech, the new $20-billion industry

Anvil Media released the first instalment of its new video series, The Anvil. Aiming to bring together influential figures and thought-provoking conversation, The Anvil will explore current...

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