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Predicting the future for video

“Past performance is not an indicator of future results.” In video production, as in finance, what worked in the past, won’t necessarily work in the future.

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5 reasons your next video should be animated (and one big reason it shouldn't)

Around half of the businesses who consult Anvil Media about creating strategic video content are already considering animation. It’s either their preferred mode, or it’s on their minds.  

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There are podcasts, and there are podcasts

The podcast world is flooded with content, much of it with poor creative and technical execution and lacking a clear focus. But why? A podcast is just "recorded chat", right? As long as you...

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How data can benefit agriculture

 
Australian farmers record a lot of yield data from their harvesters, but most never use it. Ben Fleay, CEO of Australian Company, Precision Agriculture, discusses what needs to change,...
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Video Strategy Fundamentals

When using video to get people to act, it’s vital to recognise the way they will make that decision. Marketers call it the "buyer journey". In agriculture it's called the "adoption cycle"....

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5 tips to the give your video production the 'now' factor

The little girl in the opening scene of this video turned 20 this year. In the years since that clothesline scene, video took over the internet, social media became the place we watch it, and...

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Building Australia’s AgTech momentum

Australia’s agricultural sector has many global competitive advantages, from a clean and green reputation to its proximity to Asian markets. While on-farm technology may not be currently be...

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Is ROI a criterion for award winning videos?

I recently judged a national video production awards competition and was stunned at the judging criteria.

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Dutch lessons in ag innovation

Small on space, but big on industry collaboration. Netherland’s agricultural industry is focused on bringing government, businesses and research organisations together to enable and drive...

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Anvil wins three bronze international awards

Anvil Media has won three awards at the 2018 GlobalTrend Video Awards, picking up bronze in the food and beverage, finance and training categories.

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