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Video educates against crop loss

With a bumper season comes the potential for significant economic losses if the crop is hit with a late frost event, which is why frost management education videos are an important part of GRDC’s...

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Drones have revolutionised our story telling

Michael Neil-Smith the creative director here at Anvil Media says drones are the key tool that brings innovation, scale and perspective to media company’s agricultural clients’ messaging.

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Video Helps Customers Help Themselves

These videos by Anvil Media were always part of Komatsu Australia's  plan for its portal, but COVID-19 elevates the importance of self-service platforms. Can video help your customers help themselves?

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What A Year! 2019 through the Anvil lens

2019 has been yet another amazing year at Anvil Media, with the team working on some great video content across genres. Every video produced is an opportunity to connect with the human aspect of the...

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7 Immediate Benefits of Video for Work Health and Safety Training

In what Australian industries is a worker most likely to be killed while doing their job? Keep reading to find out...

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Predicting the future for video

“Past performance is not an indicator of future results.” In video production, as in finance, what worked in the past, won’t necessarily work in the future.

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5 reasons your next video should be animated (and one big reason it shouldn't)

Around half of the businesses who consult Anvil Media about creating strategic video content are already considering animation. It’s either their preferred mode, or it’s on their minds.  

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There are podcasts, and there are podcasts

The podcast world is flooded with content, much of it with poor creative and technical execution and lacking a clear focus. But why? A podcast is just "recorded chat", right? As long as you chat...

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How data can benefit agriculture

Australian farmers record a lot of yield data from their harvesters, but most never use it. Ben Fleay, CEO of Australian Company, Precision Agriculture, discusses what needs to change, and...
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Video Strategy Fundamentals

When using video to get people to act, it’s vital to recognise the way they will make that decision. Marketers call it the "buyer journey". In agriculture it's called the "adoption cycle". It's...

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