Anvil Insight


22/02/2023 11:13:25 AM / by Darryl Anderson

Now based in Melbourne, Fiona’s career has covered a lot of ground - radio newsreader, regional TV journalist, daily national program producer, production company owner. Each one adds depth to what Fiona brings to Anvil and our clients.


MicrosoftTeams-image (21)-1




Q; Fiona, welcome to Anvil! Tell us how you came to find yourself as a Senior Media Producer? 


A: My first job after university was as a newsreader at radio station in Inverell in northern New South Wales. I then moved into television, spending the next six years working as a news reporter in Tamworth, Maroochydore, Toowoomba, Canberra and Birmingham in the UK. I then found my true calling behind the camera as a Producer on Sunrise on Channel 7. I spent almost ten working for Sunrise and The Morning Show before starting up my own production company.



Q: During your career, you’ve seen a lot of stories. What are the most memorable stories you have worked on and why?  


A: When I worked for Sunrise I had many wonderful experiences that took me all over the world to places including Mongolia and East Timor. One experience that stands out was a series of feature stories I produced with Melissa Doyle to mark an anniversary of the September 11 attacks. We travelled to New York and met the most remarkable survivors including fire fighters who lost nearly all their colleagues on 9/11.



Q: Why is it important to be a storyteller? What's special about the stories of rural Australia and primary production? What do you enjoy about field producing?  


A: I’m a firm believer that “it’s not what you tell, it’s how you tell it.” When I worked in breakfast TV I loved the challenge of tackling issues you wouldn’t expect to see on morning TV and telling them in a way that engaged and enlightened the audience. Although I’m not from a farming background I have a passion for agriculture. It developed in my early years as a regional journalist, where I got to telly many stories about primary producers and the wonderful work they do. In recent years, a large portion of my video production work has been in the agricultural space. I find agriculture fascinating. There is so much going on and everyone connected to the industry is so down to earth and friendly.


Q: What do you like most about working at Anvil? 

A: Anvil has a supportive and enthusiastic work culture where everyone is genuinely passionate about what they do. I’m really looking forward to rolling my sleeves up and getting out there and telling stories.





If you’d like to talk to one of our experts about your video project, get in touch with us.

Talk to Our Experts



Darryl Anderson

Written by Darryl Anderson

One of Australia's most experienced business video professionals. Expert in 1970s Rock & Roll, lover of coffee and test cricket.